在当代企业生存和发展的过程中,企业适应外部环境变化的能力决定着企业未来的发展。一个企业在外部营销环境和内部条件之间寻求协调的平衡是非常重要的。企业在进行营销活动时,受到许多法律规定和限制。企业需要充分认识法治环境对营销的作用。企业在开展营销活动的过程中,不仅要遵守相关的法律法规,还要善于运用法律法规来保证营销策略的实施。有鉴于此,笔者将从法制环境对企业营销的监管约束和运用法律手段保障营销策略实施两个方面进行阐述。

In the process of survival and development of contemporary enterprises, the ability to adapt to changes in the external environment determines the future development of the enterprise. It is very important for an enterprise to seek a coordinated balance between the external marketing environment and internal conditions. When enterprises conduct marketing activities, they are subject to many legal regulations and restrictions. Enterprises need to fully understand the role of the rule of law environment on marketing. In the process of carrying out marketing activities, enterprises must not only abide by relevant laws and regulations, but also be good at using laws and regulations to ensure the implementation of marketing strategies. In view of this, the author will elaborate on the two aspects of the legal environment's regulatory constraints on corporate marketing and the use of legal means to ensure the implementation of marketing strategies.