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Journal|[J]Journal of Retailing and Consumer ServicesVolume 67, 2022.
MT二手时尚购物者的消费取向:购物频率和店铺类型的作用
Consumer orientations of secondhand fashion shoppers: The role of shopping frequency and store type
摘要 / Abstract
MT
随着对二手时尚需求的增长,本研究的目的是考察二手购物者的消费取向,以确定他们是否因购物频率、店铺类型而存在差异。提出了节俭、生态意识、物质主义、怀旧倾向、风格意识和时尚意识的假设。对女性身份认同参与者进行了定量在线调查( N ? = ? 515 )。除物质主义外,所有的消费取向都因二手购物频率和店铺类型而异。取向一般随购物频率增加而增加。怀旧倾向与在节俭商店购物有关,生态意识与寄售商店和市场有关,风格意识在所有商店类型的消费者之间是一致的。
原文
As demand for secondhand fashion grows, the objective of this study is to examine consumer orientations of secondhand shoppers to determine whether they differ by shopping frequency, and store type. Hypotheses were developed for orientations of frugality, ecological-consciousness, materialism, nostalgia-proneness, style-consciousness and fashion-consciousness. A quantitative online survey of female-identifying participants (N = 515) was administered. All consumer orientations, except materialism, varied according to secondhand shopping frequency and store type. Orientations generally increased with shopping frequency. Nostalgia-proneness was associated with shopping at thrift stores, ecological-consciousness was associated with consignment stores and markets, and style-consciousness was consistent across shoppers for all store types.
关键词 / Keywords
MT
二手购物; 消费者取向; 零售营销
核心评价 / Indexed by
WAJCI; SSCI; Scopus;
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