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Journal|[J]Theory and Practice in Language Studies (TPLS)Volume 12, Issue 6. 2022. PP 1076-1086
Dissent by Design: A Multimodal Study of 2019 Women’s March MY Protest Signs
摘要 / Abstract
抗议剧目中文本和视觉的力量——无论是在它的生产上还是在消费上——使得抗议运动不仅能够更快地传播自己的信息和动员支持,而且能够促进公众领域的积极参与。本研究通过分析2019年吉隆坡妇女三月会抗议标志中用来表达和谈判女权主义意识形态的文本和视觉资源,考察抗议的多模态话语。根据Kress & van Leeuwen的《视觉语法》( 2006 )和van Leeuwen的《社会演员网络》( 2008 ),选取游行的三个主题进行多模态分析。研究发现,通过言语和视觉资源的多模态表征在不同主题的凸显程度上存在差异——一些抗议符号在传达其信息时更倾向于文本,而另一些抗议符号则表现出更高的依赖文本和视觉的融合来传达意义,吸引读者的注意力。在马来西亚女性主义话语的基础上,本研究提出了通过语言和视觉资源的多模态策略在传达女性主义信息和通过抗议行动协商社会变革方面的潜力。
The power of texts and visuals in the repertoire of protests – in both its production and consumption – allows protest movements to not only spread their message faster and mobilise support, but also promote active engagement in the public sphere. The present study examined multimodal discourse of protest by analysing textual and visual resources in protest signs used to express and negotiate feminist ideology at the 2019 Women’s March MY in Kuala Lumpur. Following Kress & van Leeuwen’s Visual Grammar (2006) and van Leeuwen’s Social Actor Network (2008), three themes of the march were selected for multimodal analysis. Findings of the study show that multimodal representations through verbal and visual resources vary in its salience across different themes – where some protest signs lean more towards texts in conveying its messages with minimal visuals, others show a higher reliance on textual and visual convergence to convey meaning as well as to bait the attention of readers. Weighing in on the Malaysian feminist discourse, this study puts forth the potential of multimodal strategies through verbal and visual resources in conveying feminist messages and negotiating social change through the act of protest.
关键词 / Keywords
社会运动; 口号; 抗议标志; 视觉语法; 多模态性
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