商业与经济国际学院
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作者:Michael N. Ogbolu
来源:[J].Journal of International Management Studies, 2018, Vol.18 (1)IABE
摘要:Ignorance has been defined as the lack of knowledge, information, or education about a particular subject matter. In its most basic form, ignorance means lacking in knowledge or in training. Being ignorant is not the same as being unintelligent or stupid; instead, it is being uni...
作者:Patricio Mori
来源:[J].Journal of International Management Studies, 2018, Vol.18 (1)IABE
摘要:There is a dearth of research before a business becomes established in the market (i.e. nascent firm). This is surprising because nascent firms are at the core of economic growth through the process of “creative destruction”. This study proposes a model that explains how som...
作者:Nevin Cavusoglu , Robert Horn , Robert Jerome ...
来源:[J].Journal of International Management Studies, 2018, Vol.18 (1)IABE
摘要:Soap operas have become a phenomenon in Turkey and have captured a worldwide viewing audience. To analyze the main driving forces behind this success, we apply Michael Porter's “diamond of national advantage model” to develop a concise case study. We find that a considerable...
作者:Yong Cao , Jiong Gong
来源:[J].Journal of International Management Studies, 2018, Vol.18 (1)IABE
摘要:Over the past two decades as China transitions from an old soviet-style planned economy to a market-oriented economy, companies have also become more “market-facing” or “market driven.” And customer centricity plays a central role in this process. What are new developme...
作者:Andrea Smith-Hunter , Frederick DeCasperis , James Nolan ...
来源:[J].Journal of International Management Studies, 2018, Vol.18 (1)IABE
摘要:This study also embarks on a study of job satisfaction levels. It examines job satisfaction for male and female employees who are former graduates of an undergraduate Liberal Arts college from a number of perspectives. More specifically, the study involves four major questio...
作者:Farrokh Mamaghani
来源:[J].Journal of International Management Studies, 2015, Vol.15 (1)IABE
摘要:The use of social networks to promote products, services, social interaction and information exchange has become an increasingly popular trend among both small and larger firms. While these networks are used frequently, however their success in promoting business growth or a...
作者:Ruby L. Beale , Simone O. Heyliger , Erin Moss ...
来源:[J].Journal of International Management Studies, 2014, Vol.14 (3)IABE
摘要:There is growing evidence that suggest that distilled spirits and mixed drinks are the alcoholic beverage of preferences of young adults. Because of the prevalence of alcohol consumption of distilled spirits, this study was conducted to explore brand preferences among African-Ame...
作者:Samer Francois Nakhle
来源:[J].Journal of International Management Studies, 2015, Vol.15 (3)IABE
摘要:HR practices within MNCs are affected by the home country of the parent company and by the host country of the subsidiary. From institutional and cultural perspectives, the transfer of HR practices within MNCs seems to be challenging. This conceptual paper addresses the issu...
作者:Margaret Sullivan Ryder , Matthias Eggertsson
来源:[J].Journal of International Management Studies, 2015, Vol.15 (3)IABE
摘要:The United Nations Global Compact turns fifteen this year. Built on a foundation of Ten Principles, the UN Global Compact is the largest corporate social responsibility initiative ever created in world history. Its development is a natural progression due to the increase of globa...
作者:Cav. Alessandro Sorbello , Dr. Eliane Karsaklian
来源:[J].Journal of International Management Studies, 2016, Vol.16 (1)IABE
摘要:Controversial findings in COO (Country of Origin Effect) research state that it influenced consumer behaviour while others stated the opposite. However, no research has been conducted tostudy the impact of emotional engagement in regards of consumer purchase behaviour during Fest...

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