作者:José Manuel García-Gallego , Antonio Chamorro Mera
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.206-223Emerald
摘要:Purpose(#br)The purpose of this paper is to determine the importance that customers give to the origin attribute when selecting a financial entity compared to other features directly related to the service that these institutions provide. In addition, this study aims at anal...
作者:Namhoon Kim , Eunha Chun , Eunju Ko
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.254-271Emerald
摘要:Purpose(#br)The purpose of this paper is to analyze how national stereotype, country of origin (COO), and fashion brand’s images influence consumers’ brand evaluations and purchase intentions regarding fashion collections. Korea (Seoul) and overseas (New York and Paris) coll...
作者:Byeong-Joon Moon , Han-Mo Oh
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.224-238Emerald
摘要:Purpose(#br)The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, t...
作者:Tony C. Garrett , Sungkyu Lee , Kyounghee Chu
来源:[J].International Marketing Review, 2017, Vol.34 (2), pp.272-292Emerald
摘要:Purpose(#br)The purpose of this paper is to assess the relative importance of country-of-origin (COO) and its dimensions – country of design (COD), country of technology (COT), and country of manufacture (COM) – in comparison to store image in terms of consumer product evalu...
作者:Marieke de Mooij
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.444-456Emerald
摘要:Purpose(#br)The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select specific models or dimensions for their cross-cultural studies. (#br)Design/methodology/app...
作者:Simone Guercini , Matilde Milanesi
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.403-424Emerald
摘要:Purpose(#br)The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive o...
作者:Boryana V. Dimitrova , Daniel Korschun , Yoto V. Yotov
来源:[J].International Marketing Review, 2017, Vol.34 (3), pp.377-402Emerald
摘要:Purpose(#br)The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. (#br)Design/methodology/approach(#br)The unique bilateral data set consists of 861 country pairs. Coun...
作者:Jiaxun He , Cheng Lu Wang
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.463-479Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the influence of incorporating Chinese elements in global brands on consumer purchase likelihood. (#br)Design/methodology/approach(#br)Six global brand products from three categories that utilized Chinese elements are used t...
作者:Ram Herstein , Netanel Drori , Ron Berger ...
来源:[J].International Marketing Review, 2017, Vol.34 (4), pp.559-578Emerald
摘要:Purpose(#br)Private-label goods are now available in more than 55 countries worldwide and their total sales value is estimated to be in excess of one trillion US dollars. The prevalence of such goods, however, drastically differs across countries. Whilst market share in some...


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