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作者:Eliane Karsaklian , Alessandro Sorbello
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:The deepening of engagement from transactional to transformational can be attributed to the development of emotional engagement. For emotional engagement to occur, ‘Fest-Vibe’ is an essential ingredient and contributes to the long term success of festivals and events. In thi...
作者:Kim-Fatt Khiew , Mingchih Chen , Ben-Chang Shia
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:The study tried to observed and find the linkage relating to how organization should put their mission into more practical basis. Using explanatory approach and a case study analysis, the study tried to have comprehensive literature review to propose new insight regarding the def...
作者:Laurent Tournois
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:This article explores how a Western company (MNC) developed and exploited the potential of a reverse innovation to enhance its position on an emerging market, the underlying argument being that the low-cost/low-price strategy advocated in the literature is not adapted to MNCs. Us...
作者:Joanne Kuzma , Sherry O’Sullivan , Thomas W. Philippe ...
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:Unmanned aerial vehicles (UAVs), commonly referred to as Drones, originally gained international prominence for warfare and surveillance. Today, Drones are commercially made and distributed to the general public. Academic researchers have studied the technical aspects of Dro...
作者:Arthur Kenison
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:This paper suggests that government policies relative to labor unions, foreign exchange rates, environmental regulations and corporate income taxes have had a major role in hampering U. S. automobile manufacturers in their ability to compete with imports and foreign transplants.
作者:Yue Xi
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:In the past decades, lots of research studied how to use future information to make quality decisions to gain improvements for the manufacturing system or for the service systems. This paper reviewed look-ahead heuristic methods in the batching production or the batching service....
作者:Marian Kachniarz , Zbigniew Piepiora , Piotr Rogala
来源:[J].International Journal of Business Strategy®, 2017, Vol.17 (1)IABE
摘要:The reforms of local government functioning reflect the trend towards increasing public sector efficiency. The paper serves two purposes of which the first is to characterize the specific category of such activities consisting in merging two local government tiers – a city a...
作者:Lorita C. Daniels , Chevanese Samms Brown , Ulysses J. Brown
来源:[J].International Journal of Business Strategy, 2018, Vol.18 (1)IABE
摘要:This study examines servicescape, performance feedback, and managerial effectiveness as antecedents of job satisfaction among public sector employees. Using data from the Federal Employee Viewpoint Survey (FEVS), we advance that servicescape, performance feedback, and managerial ...
作者:Abd`Elazez Abd'Eltawab Hashem
来源:[J].International Journal of Business Strategy, 2018, Vol.18 (1)IABE
摘要:This paper has analyzed the effect of using strategic decision making tools on the level of rationality of decision making process; through investigating the effect of nineteen strategic decision making tools and five main dimensions of rationality in decision making process. Thi...
作者:Omar J. Khan
来源:[J].International Journal of Business Strategy, 2018, Vol.18 (1)IABE
摘要:This paper presents how marketing is seen as science, given its prevailing schools of thought. The paper begins with an understanding of the widely accepted original schools of thought in marketing. The ideas of what makes a science are then explored, given the decades old debate...

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