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作者:Suvi Nenonen , Roderick J. Brodie , Kaj Storbacka ...
来源:[J].European Journal of Marketing, 2017, Vol.51 (7/8), pp.1130-1152
摘要:Purpose(#br)The aim of the paper is to address the widening theory-praxis gap in marketing. The authors propose that one viable solution to this challenge is involving practitioners in research processes as active, reflective and empowered participants. Most extant discussio...
作者:Andrew Rogers , Kate L. Daunt , Peter Morgan ...
来源:[J].European Journal of Marketing, 2017, Vol.51 (7/8), pp.1224-1247
摘要:Purpose(#br)The theory of double jeopardy (DJ) is shown to hold across broad ranging geographies and physical product categories. However, there is very little research appertaining to the subject within an online environment. In particular, studies that investigate the pres...
作者:Grafton Whyte , Andy Bytheway
来源:[J].European Journal of Marketing, 2017, Vol.51 (5/6), pp.923-945
摘要:Purpose(#br)This paper aims to introduce and demonstrate a new model for service quality that separates out the measurement of service quality in ways grounded in psychological theory and methodological symmetry. (#br)Design/methodology/approach(#br)A review of experience in serv...
作者:Jasmina Ilicic , Stacey M. Baxter , Alicia Kulczynski
来源:[J].European Journal of Marketing, 2018, Vol.52 (1/2), pp.348-366
摘要:Purpose(#br)This research aims to examine the effect of spokesperson facial symmetry on advertisement attitude, brand attitude and purchase intention and the mediating role of source authenticity on attitudinal and behavioral judgments. (#br)Design/methodology/approach(#br)Two st...
来源:[J].European Journal of Marketing, 2019, Vol.53 (7), pp.1484-1484
作者:Thomas Foscht , Yuting Lin , Andreas B. Eisingerich
来源:[J].European Journal of Marketing, 2018, Vol.52 (3/4), pp.476-498
摘要:Purpose(#br)This paper aims to explore how and when a business’ transparency leads to greater willingness to engage in sustainable and responsible consumption by consumers. (#br)Design/methodology/approach(#br)Data were collected in two studies. Study 1 collected data from 2...
作者:Tim Oliver Brexendorf , Kevin Lane Keller
来源:[J].European Journal of Marketing, 2017, Vol.51 (9/10), pp.1530-1551
摘要:Purpose(#br)Most research on branding highlights the role of associations for a single brand. Many firms, however, have multiple brands and/or different versions of one brand. The latter is largely the case for many corporate brands. This paper aims to broaden the understand...
作者:Donal Rogan , Maria Piacentini , Gill Hopkinson
来源:[J].European Journal of Marketing, 2018, Vol.52 (12), pp.2289-2311
摘要:Recent global migration trends have led to an increased prevalence, and new patterning, of intercultural family configurations. This paper is about intercultural couples and how they manage tensions associated with change as they settle in their new cultural context. The foc...
作者:Nick Lee , Laura Chamberlain , Leif Brandes
来源:[J].European Journal of Marketing, 2018, Vol.52 (1/2), pp.4-38
摘要:Purpose(#br)To grow, any field of research must both encourage newcomers to work within its boundaries, and help them learn to conduct excellent research within the field’s parameters. This paper aims to examine whether the existing body of neuromarketing literature can supp...

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