商业与经济国际学院
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作者:Bill Kent , Yan Luo-Beitler , Boris Djokic
来源:[J].Journal of International Business and Economics®, 2017, Vol.17 (1)IABE
摘要:Given the reality of constant change in global marketplaces, an organizational focus on flexibility and employee training becomes a presumed prerequisite for success. Targeted on coaching, rather than generic training programs, this research served to analyze the impact of an ong...
作者:Yan Luo-Beitler
来源:[J].Journal of Academy of Business and Economics, 2015, Vol.15 (2)IABE
摘要:Providing flexibility, convenience, inexpensive and convenient form of education, e-Learning caught remarkably increasing attention in the education field. The rapidly growing number of online courses and programs demonstrated the popularity of e-Learning. But in the meanwhile, c...
作者:Bill Kent , Yan Luo-Beitler
来源:[J].European Journal of Business Research, 2015, Vol.15 (2)IABE
摘要:Latin America, a region which is rich in natural resources, young in population (relatively), burgeoning in middle class, has become a rapidly growing market. The conditions appear to be attractive to multinational enterprises (MNEs), especially American MNEs which are seeking in...
作者:Yan Luo-Beitler , John Fitzgerald ...
来源:[J].Journal of Academy of Business and Economics, 2017, Vol.17 (4)IABE
摘要:Social media has increasingly become a marketing tool employed by many companies “to facilitate interaction, exchange and modification of content”. The researchers studied swimming pool dealers in the United States predominately from Florida mailed survey to gain understandi...
作者:John Fitzgerald , Yan Luo-Beitler , Matthias Eggertsson
来源:[J].Review of Business Research, 2017, Vol.17 (4)IABE
摘要:When determining marketing strategies, it is important for the companies to be aware of the consumers' perspective. This paper, focusing on bicycle consumers, investigates the influence of reference groups on the consumers connection and their purchase intention to various bicycl...

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