维尔纽斯大学经管学院
期刊
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图书
作者:Vytautas Dikcius, Eleonora Seimiene, Ramunas Casas
来源:[J].Organizations and Markets in Emerging Economies, 2018, Vol.9 (2)VU
摘要:In Lithuania, a small emerging country, up to now the J.Aaker brand personality scale has been used without a proper validation. Previous researchers have made conclusions that the J.Aaker brand personality scale is both culture- and country-sensitive. Moreover, some studies show...

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