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作者:S.M. Shariful Haque , Tauhid Ahmed Bappy , Md. Arifuzzaman
来源:[J].International Journal of Science and Business, 2018, Vol.2 (2), pp.1-21
摘要:The importance of brand awareness to develop higher level of customer loyalty in the ice cream industry is multifaceted. Igloo, being the market leader, takes a wide range of brand building measures to make customers more aware but that does not necessarily lead them to capt...

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