Emerald期刊
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作者:Sven Kuenzel , Ewa Krolikowska
来源:[J].Managerial Auditing Journal, 2008, Vol.23 (4), pp.328-344
摘要:Purpose(#br) – The purpose of this paper is to examine the effect of the psychological bond on behavioral loyalty (word-of-mouth, continuance and non-audit services) to audit firms providing services to companies listed on the Polish Stock Exchange. (#br)Design/methodology/a...
作者:Sven Kuenzel , Sue Vaux Halliday
来源:[J].Journal of Product & Brand Management, 2008, Vol.17 (5), pp.293-304
摘要:Purpose(#br) – This study aims to analyse the influences of prestige, satisfaction, and communication on brand identification and to show how brand identification influences word-of-mouth and brand repurchase. (#br)Design/methodology/approach(#br) – A theoretical model is de...

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