商业与经济国际学院
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作者:Simone O. Heyliger , Erin Moss ...
来源:[J].Journal of International Management Studies, 2014, Vol.14 (3)IABE
摘要:There is growing evidence that suggest that distilled spirits and mixed drinks are the alcoholic beverage of preferences of young adults. Because of the prevalence of alcohol consumption of distilled spirits, this study was conducted to explore brand preferences among African-Ame...
作者:Simone O. Heyliger , Keisha Wilson
来源:[J].Journal of Academy of Business and Economics, 2013, Vol.13 (4)IABE
摘要:Efforts to reduce underage drinking and to curtail alcohol misuse/abuse among young adults has been an ongoing concern for many entities which include but is not limited to public health, parents, justice system and colleges/universities. African-American drinkers are more likely...

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