Emerald期刊
期刊
会议
图书
作者:Sue Vaux Halliday , Richard Cawley
来源:[J].Management Decision, 2000, Vol.38 (8), pp.584-595
摘要:Relationship marketing is the paradigm which is currently seen to offer insight into the internationalising process. This paper takes these concepts and links them together with notions of culture and learning in novel ways. The knowledge impacts of national and corporate culture...

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