非洲在线科学信息系统出版社
期刊
会议
图书
作者:Petra N.C. Sanne , Melanie Wiese
来源:[J].SA Journal of Information Management, 2018, Vol.20 (1), pp.e1-e10
摘要:Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all b...

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