作者:Nina Michaelidou , Milena Micevski ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.979-995Emerald
摘要:The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus for this exploratory research, where the purpose of this paper is to examine the conceptualization an...
作者:Tribikram Budhathoki , Julien Schmitt , Nina Michaelidou
来源:[J].International Marketing Review, 2018, Vol.35 (1), pp.93-112Emerald
摘要:Purpose(#br)To better understand the disparity of private label performance across countries, the purpose of this paper is to investigate the role played by national culture. Two types of impact are considered: a direct influence of cultural dimensions on the performance of priva...
作者:Lara Stocchi , Nina Michaelidou , Milena Micevski
来源:[J].Journal of Product & Brand Management, 2019, Vol.28 (1), pp.28-49Emerald
摘要:Purpose(#br)This study aims to examine the drivers and outcomes of the usage intention of branded mobile applications (apps), revealing findings of theoretical and practical relevance. First, it uncovers the specific technological features that underpin the perceived usefuln...
作者:Nina Michaelidou , Milena Micevski , Nikoletta Theofania Siamagka
来源:[J].Journal of Product & Brand Management, 2015, Vol.24 (2), pp.134-146Emerald
摘要:Purpose(#br) – This paper aims to examine consumers’ non-profit brand image, brand typicality and past behaviour as determinants of intention to donate to two children charity brands. (#br)Design/methodology/approach(#br) – Data for this study were obtained from two sep...
作者:Nikoletta-Theofania Siamagka , George Christodoulides , Nina Michaelidou
来源:[J].International Marketing Review, 2015, Vol.32 (3/4), pp.438-454Emerald
摘要:Purpose(#br) – The extant literature highlights the significant role of brand perceptions in buying behavior and brand equity. Despite the importance of brand perceptions and the proliferation of online brands, research in an online context is still scarce. The purpose of th...
作者:George Christodoulides , Nina Michaelidou , Evmorfia Argyriou
来源:[J].European Journal of Marketing, 2012, Vol.46 (11/12), pp.1689-1707Emerald
摘要:Purpose(#br) – This paper aims to present a cross-national study that investigates changes in purchase intentions of UK versus Chinese consumers following exposure to successive e-WOM comments in the form of positive and negative user reviews for experience versus search pro...
作者:George Christodoulides , Nina Michaelidou , Nikoletta Theofania Siamagka
来源:[J].European Journal of Marketing, 2013, Vol.47 (1/2), pp.153-173Emerald
摘要:Purpose(#br) – The role of affective states in consumer behaviour is well established. However, no study to date has examined online affective states empirically as a basis for constructing typologies of internet users and for assessing the invariance of clusters across nati...


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