Kogan Page
期刊
会议
图书
作者:Nikolaos Dimitriadis , Neda Jovanovic Dimitriadis , Jillian Ney
来源:[B].Kogan Page2018Kogan Page
摘要:Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioner...

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