非洲在线科学信息系统出版社
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作者:Petra N.C. Sanne , Melanie Wiese
来源:[J].SA Journal of Information Management, 2018, Vol.20 (1), pp.e1-e10
摘要:Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all b...
作者:Melanie Wiese , Juanne Lauer ...
来源:[J].Acta Commercii, 2014, Vol.14 (1), pp.e1-e7
摘要:Orientation: Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years.Research purpose: The study examined students’ access to social network sites and compared male and female students’ usage of Facebook with re...
作者:Melanie Wiese , Karim Amade
来源:[J].South African Journal of Economic and Management Sciences, 2013, Vol.16 (4), pp.435-451
摘要:The publication of academic research is important for its contribution to the body of knowledge. A periodic analysis of journal content leads to the identification of research practices; while it also identifies the challenges that researchers face. The South African Journal of E...

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