Emerald期刊
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作者:Matteo De Angelis , Sue Vaux Halliday ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.955-978Emerald
摘要:The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research.;;Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and...

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