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作者:Yoel Asseraf , Luis Filipe Lages , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (2), pp.289-315
摘要:The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance.;;Th...
作者:Luis Filipe Lages , David B. Montgomery
来源:[J].European Journal of Marketing, 2004, Vol.38 (9/10), pp.1186-1214
摘要:This paper argues that performance should be investigated as an independent variable. Using survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs (small and medium exporters), this paper shows that past performance plays a crucial role in bu...
作者:Luis Filipe Lages , David B. Montgomery
来源:[J].European Journal of Marketing, 2005, Vol.39 (7/8), pp.755-784
摘要:Purpose(#br) – The article aims to test how pricing strategy adaptation to the foreign market mediates the relationship between export assistance and annual export performance improvement. It also aims to consider the effects of management international experience and export...
作者:Luis Filipe Lages , José Luís Abrantes , Cristiana Raquel Lages
来源:[J].International Marketing Review, 2008, Vol.25 (5), pp.584-600
摘要:Purpose(#br) – The development of marketing strategies optimally adjusted to export markets has been a vitally important topic for both managers and academics for about five decades. However, there is no agreement in the literature about which elements integrate marketing st...
作者:Carlos M.P. Sousa , Luis Filipe Lages
来源:[J].International Marketing Review, 2011, Vol.28 (2), pp.201-222
摘要:Purpose(#br) – Despite considerable research on psychic distance (PD), research into the topic is confounded by a general failure to precisely define and fully operationalize the construct. The purpose of this paper is to develop a new measurement scale to assess psychic dis...
作者:Carmen Lages , Luis Filipe Lages
来源:[J].European Journal of Marketing, 2005, Vol.39 (1/2), pp.110-128
摘要:Purpose(#br) – This paper identifies key forces influencing the degree of managerial public relations (MPR), i.e. the practice of public relations (PR) as a strategic tool. (#br)Design/methodology/approach(#br) – Using survey data of nearly 300 PR consultants from English fi...

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