作者:Lu-Jui Chen , Jiangze Du
来源:[J].Journal of Business & Industrial Marketing, 2018, Vol.33 (5), pp.665-679Emerald
摘要:Purpose(#br)The purpose of this study is to examine the effect of perceived value on customer loyalty through affective commitment in the online group-buying (OGB) context. This paper addressed the following questions: what are the factors affecting customer loyalty (i.e. re...
作者:... Feng-Hsu Liu , Hung-Tai Tsou , Lu-Jui Chen
来源:[J].Journal of Business & Industrial Marketing, 2019, Vol.34 (3), pp.575-590Emerald
摘要:Technology has been central and has made service innovations technically feasible and economically viable. Top management support, however, plays an important role in shaping a firm’s service innovation-related strategies and decisions. This study aims to propose a theoretic...
作者:Feng-Hsu Liu , Lu-Jui Chen
来源:[J].Journal of Business & Industrial Marketing, 2018, Vol.33 (7), pp.896-910Emerald
摘要:Original equipment manufacturing (OEM) suppliers must identify and communicate competences to ensure that they are successfully translated into competitive advantages. This study aims to explore the competence-based marketing capabilities of suppliers based on competence-bas...


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