农业与生物科学国际研究中心
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作者:Azilah Kasim , Ling LimCha
来源:[B].Sustainable destination branding and marketing: strategies for tourism development2020CABI
摘要:This chapter aims to document the issues and challenges facing Malaysia in promoting itself as a top international tourism destination. It begins with a review of the literature on 'what should be' and continues with presenting the issues and challenges of destination marketing i...

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