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作者:Lázaro Florido-Benítez
来源:[J].Journal of Airline and Airport Management, 2016, Vol.6 (1), pp.1-18Omnia出版社
摘要:Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organiza...
作者:Lázaro Florido-Benítez
来源:[J].Journal of Airline and Airport Management, 2016, Vol.6 (2), pp.133-151Omnia出版社
摘要:Purpose: The purpose of this study is to analyze the airport mobile marketing and what elements have had a positive or negative influence in cross-selling via an airport app. Design/methodology: For this analysis, a survey was conducted to users that use the Schiphol Amsterd...

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