商业与经济国际学院
期刊
会议
图书
作者:Gerald F. Sullivan , John Fitzgerald , Boris Djokic
来源:[J].Journal of International Business and Economics, 2018, Vol.18 (1)IABE
摘要:The purpose of the research is to determine if marketing orientation has an influence upon the financial performance of a company, in this case commercial banks that are considered to be Community Banks. Community Banks are generally locally owned; their stock is not traded on ex...
作者:John Fitzgerald , Gerald Sullivan , Boris Djokic
来源:[J].Journal of International Management Studies, 2017, Vol.17 (3)IABE
摘要:The purpose of the research was to determine if marketing planning has an impact on the financial performance of a company. Community banks in the southeastern United States were surveyed during two economic time periods (2003-2005 and 2009-2011). The results showed that during t...
作者:John Fitzgerald , Yan Luo-Beitler , Matthias Eggertsson
来源:[J].Review of Business Research, 2017, Vol.17 (4)IABE
摘要:When determining marketing strategies, it is important for the companies to be aware of the consumers' perspective. This paper, focusing on bicycle consumers, investigates the influence of reference groups on the consumers connection and their purchase intention to various bicycl...
作者:John Fitzgerald , Boris Djokic
来源:[J].Journal of Academy of Business and Economics, 2017, Vol.17 (4)IABE
摘要:Social media has increasingly become a marketing tool employed by many companies “to facilitate interaction, exchange and modification of content”. The researchers studied swimming pool dealers in the United States predominately from Florida mailed survey to gain understandi...
作者:John Fitzgerald , Gerald Sullivan , Boris Djokic
来源:[J].Review of Business Research, 2013, Vol.13 (1)IABE
摘要:PROBLEM AND BACKGROUND With a 40% reduction in the number of banks in Florida and 39% in Georgia between 2006 and 2012, the authors have looked at market orientation as a possible reason or contributor to the bank failures or success. Customers are demanding ever more at lesser c...
作者:Armando Salas Amaro , John Fitzgerald
来源:[J].Journal of International Management Studies, 2013, Vol.13 (1)IABE
摘要:The article on employer perceptions of online degrees focuses on studying employers’ feelings and beliefs about online education degree programs. A prior study conducted by the researchers last year showed a growing interest on the part of students in online degrees. For wor...

我们正在为您处理中,这可能需要一些时间,请稍等。

资源合作:cnki.scholar@cnki.net, +86-10-82896619   意见反馈:scholar@cnki.net

×