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THE EFFECT OF MARKETING ORIENTATION ON THE ROA IN THREE ECONOMIC TIME PERIODS: A LONGITUDINAL STUDY OF COMMUNITY BANKS IN THE SOUTHEASTERN UNITED STATES (2003-2016).
作者：Gerald F. Sullivan , John Fitzgerald , Boris Djokic
来源：[J].Journal of International Business and Economics, 2018, Vol.18 (1)
摘要：The purpose of the research is to determine if marketing orientation has an influence upon the financial performance of a company, in this case commercial banks that are considered to be Community Banks. Community Banks are generally locally owned; their stock is not traded on ex...
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