商业与经济国际学院
期刊
会议
图书
作者:Gerald F. Sullivan , John Fitzgerald , Boris Djokic
来源:[J].Journal of International Business and Economics, 2018, Vol.18 (1)IABE
摘要:The purpose of the research is to determine if marketing orientation has an influence upon the financial performance of a company, in this case commercial banks that are considered to be Community Banks. Community Banks are generally locally owned; their stock is not traded on ex...

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