作者:Donata Tania Vergura , Cristina Zerbini , Beatrice Luceri
来源:[J].British Food Journal(IF 0.614), 2019, Vol.121 (9), pp.2027-2035Emerald
摘要:The palm oil debate has become highly polarised in recent years and is of crucial importance for multinationals and their policies. The purpose of this paper is to investigate the consumers’ response towards product packs communicating this food ingredient in different ways:...
作者:Cristina Zerbini , Donata Tania Vergura , Beatrice Luceri
来源:[J].British Food Journal(IF 0.614), 2019, Vol.121 (7), pp.1605-1613Emerald
摘要:Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making process of chocolate. The role of emotional ...
作者:Donata Tania Vergura , Beatrice Luceri
来源:[J].Journal of Consumer Marketing, 2018, Vol.35 (2), pp.218-227Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the influence of different spatial representations (foreground and background) of a product image on the package on the consumer emotional state and intention to buy the product, drawing upon the construal level theory (CLT)...
作者:Donata Tania Vergura
来源:[J].Journal of Social Marketing, 2016, Vol.6 (1), pp.83-96Emerald
摘要:Purpose(#br) – The purpose of this paper is to investigate whether gambler’s cognitive errors affect gambling involvement and addiction. As the popularity of gambling has grown, questions are being raised about its excessive use and factors related to addictive behaviours. (...
作者:... Sabrina Latusi , Donata Tania Vergura , Gianpiero Lugli
来源:[J].International Journal of Retail & Distribution Management, 2014, Vol.42 (3), pp.219-234Emerald
摘要:Purpose(#br) – The study aims to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer du...


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