商业与经济国际学院
期刊
会议
图书
作者:Taylor Akana , Cheryl L. Buff , Paul W. Thurston
来源:[J].Journal of Academy of Business and Economics™, 2017, Vol.17 (1)
摘要:Rapid diffusion of smartphones is driving a generation accustomed to the ubiquity of information. One aspect of this worldwide cultural shift is adoption of mobile payment technology. A multiple construct model reflecting mobile payment characteristics is proposed and empirically...
作者:Christopher T. Weaver , Cheryl L. Buff
来源:[J].European Journal of Business Research, 2013, Vol.13 (1)
摘要:The current research investigates fan identification and its influence on buyer behavior of authentic and counterfeit sports merchandise. Past research in the area of counterfeiting and sports team identification provide the basis for hypothesis development. While previous resear...

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