Emerald期刊
期刊
会议
图书
作者:Oliver Richardson , Charles Dennis
来源:[J].British Food Journal(IF 0.614), 2003, Vol.105 (9), pp.634-652
摘要:There has been considerable research into wine marketing worldwide, but little has been published concerning the marketing of UK wines. This paper outlines the background to the retail marketing activities of UK vineyards. Strategies are analysed using three exemplar framewo...
作者:... Eric W.K. See-To , Charles Dennis , Michael Bourlakis
来源:[J].Information Technology & People, 2017, Vol.30 (1), pp.163-188
摘要:Purpose(#br)The purpose of this paper is to examine the determinants of users’ simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and pu...
作者:Eleonora Pantano , Simona Giglio , Charles Dennis
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (9), pp.915-927
摘要:Consumers online interactions, posts, rating and ranking, reviews of products/attractions/restaurants and so on lead to a massive amount of data that marketers might access to improve the decision-making process, by impacting the competitive and marketing intelligence. The p...
作者:Eleonora Pantano , Constantinos Vasilios Priporas , Charles Dennis
来源:[J].International Journal of Retail & Distribution Management, 2018, Vol.46 (3), pp.264-282
摘要:Purpose(#br)This study develops the idea of smart retailing, exemplified in innovative, technology-enriched retail services as part of service-oriented strategies. In particular, the purpose of this paper is to provide a new integrated framework to understand the emerging re...
作者:Charles Dennis , Chanaka Jayawardhena ...
来源:[J].International Journal of Retail & Distribution Management, 2007, Vol.35 (6), pp.443-456
摘要:Purpose(#br) – The last ten years have seen a gradual withdrawal of retail facilities from many local areas and the consequent growth of “shopping deserts” resulting in social and health disbenefits. The purpose of this paper is to examine the potential for e-shopping t...
作者:Charles Dennis , David Marsland , Tony Cockett
来源:[J].Journal of Knowledge Management, 2001, Vol.5 (4), pp.368-374
摘要:Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of data mining, but shopping centres have received little attention. Aspects of customer knowledge manageme...
作者:Charles Dennis , isa Harris , Balraj Sandhu
来源:[J].Qualitative Market Research: An International Journal, 2002, Vol.5 (4), pp.281-290
摘要:It is well known that online shopping is growing, but recent reports have indicated that e-retailers are failing to deliver. In this paper, the authors consider aspects of shopping and shopping styles, comparing e-shopping with bricks and mortar. First, a small exploratory p...
作者:Charles Dennis , Bill Merrilees ...
来源:[J].European Journal of Marketing, 2009, Vol.43 (9/10), pp.1121-1139
摘要:Purpose(#br) – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e-consumer behaviour. It has a secondary objective of stimulating more research in areas identified as sti...
作者:Charles Dennis , Tino Fenech , Bill Merrilees
来源:[J].International Journal of Retail & Distribution Management, 2005, Vol.33 (3), pp.179-193
摘要:Purpose(#br) – The “4Ps” of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e-retail: “Sale the 7Cs”. (#br)Design/me...
作者:... Ahmad Ghoneim , Charles Dennis , Bothina Jamjoom
来源:[J].Journal of Enterprise Information Management, 2013, Vol.26 (6), pp.624-641
摘要:Purpose(#br) – The purpose of this paper is to utilise the existing theories on consumer behaviour and scales within web quality to develop a framework for measuring travellers’ web satisfaction and willingness to purchase tickets through airlines’ web sites. (#br)Desig...

我们正在为您处理中,这可能需要一些时间,请稍等。

资源合作:cnki.scholar@cnki.net, +86-10-82896619   意见反馈:scholar@cnki.net

×