作者:Cesare Amatulli , Matteo De Angelis ...
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.955-978Emerald
摘要:The purpose of this paper is to enrich country of origin (COO) effect in international marketing theory by adding the understanding of temporal dynamism into COO research.;;Utilizing a qualitative and interdisciplinary phenomenological approach, this paper analyses historical and...
作者:Cesare Amatulli , Gianluigi Guido
来源:[J].Journal of Fashion Marketing and Management, 2011, Vol.15 (1), pp.123-136Emerald
摘要:Purpose(#br) – The purpose of this paper is to investigate the latent determinants of the purchasing intention for fashion luxury goods. (#br)Design/methodology/approach(#br) – A total of 40 in-depth interviews were conducted with Italian customers in a fashion luxury goods ...
作者:... nez&hyphen , Caraballo , Cesare Amatulli
来源:[J].Journal of Place Management and Development, 2010, Vol.3 (3), pp.205-220Emerald
摘要:Purpose – (#br)This work aims to analyze the relationship between a tourist destination and the success of luxury stores. The main objective is to examine whether there is any relationship between different features of a tourist destination and the number of years that a sto...


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