商业与经济国际学院
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作者:Eliane Karsaklian , Cav. Alessandro Sorbello
来源:[J].Journal of Academy of Business and Economics™, 2017, Vol.17 (1)IABE
摘要:The research presented in this article benefitted from an interpretive perspective so as to understand the experiences of the participants. Several methods of data collection methods such as photos, videos and interviews were used in this research in order to understand the ...
作者:Cav. Alessandro Sorbello , Dr. Eliane Karsaklian
来源:[J].Journal of International Management Studies, 2016, Vol.16 (1)IABE
摘要:Controversial findings in COO (Country of Origin Effect) research state that it influenced consumer behaviour while others stated the opposite. However, no research has been conducted tostudy the impact of emotional engagement in regards of consumer purchase behaviour during Fest...
作者:Cav. Alessandro Sorbello , Dr. Eliane Karsaklian
来源:[J].International Journal of Business Research, 2016, Vol.16 (2)IABE
摘要:A yearly festival which demonstrated the joy of all things Italian was developed as a communications method to reinvigorate Queensland's waning Italian community. This qualitative case-study examined the role of a focal point in creating emotional engagement and how this engageme...
作者:Cav. Alessandro Sorbello , Dr. Eliane Karsaklian
来源:[J].Review of Business Research, 2016, Vol.16 (2)IABE
摘要:Festivals' ability to trigger emotional engagement and its consequent impact on consumption habits in real and delayed time has not been studied so far. The purpose of this research was to study the inputs and outputs of emotional engagement as perceived by professionals in the I...
作者:Cav. Alessandro Sorbello , Dr. Eliane Karsaklian
来源:[J].European Journal of Business Research, 2016, Vol.16 (1)IABE
摘要:We studied the COO effect on emotional engagement in the case of Italian Week in Australia. We outline The Emotional Engagement Model (TEEM; (Sorbello and Karsaklian, 2016b)) which provides a general framework to understand the impact on COO on the creation of emotional engagemen...
作者:Cav. Alessandro Sorbello , Dr. Eliane Karsaklian
来源:[J].European Journal of Management, 2016, Vol.16 (2)IABE
摘要:The proliferation of Festivals around the world can be attributed to the fact that they are highly profitable in a short time. However, few measures have been taken about the residual effect of these events generated by the emotional engagement. In this research we outline a...

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