作者:Cristina Zerbini , Donata Tania Vergura , Beatrice Luceri
来源:[J].British Food Journal(IF 0.614), 2019, Vol.121 (7), pp.1605-1613Emerald
摘要:Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. The purpose of this paper is to investigate the importance of fair-trade communication activities in the buying decision-making process of chocolate. The role of emotional ...
作者:Donata Tania Vergura , Cristina Zerbini , Beatrice Luceri
来源:[J].British Food Journal(IF 0.614), 2019, Vol.121 (9), pp.2027-2035Emerald
摘要:The palm oil debate has become highly polarised in recent years and is of crucial importance for multinationals and their policies. The purpose of this paper is to investigate the consumers’ response towards product packs communicating this food ingredient in different ways:...
作者:Beatrice Luceri , Sabrina Latusi , Cristina Zerbini
来源:[J].British Food Journal(IF 0.614), 2016, Vol.118 (9), pp.2157-2170Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the effectiveness of highlighting the geographical area in question – through either pictorial or pictorial-textual formats – in print-advertising messages for European Union geographical indication (GI) quality-labelle...
作者:Donata Tania Vergura , Beatrice Luceri
来源:[J].Journal of Consumer Marketing, 2018, Vol.35 (2), pp.218-227Emerald
摘要:Purpose(#br)The purpose of this paper is to investigate the influence of different spatial representations (foreground and background) of a product image on the package on the consumer emotional state and intention to buy the product, drawing upon the construal level theory (CLT)...
作者:Beatrice Luceri , Sabrina Latusi
来源:[J].International Journal of Retail & Distribution Management, 2016, Vol.44 (1), pp.89-104Emerald
摘要:Purpose(#br) – The study investigates the cross-format shopping behaviour in the apparel sector. The purpose of this paper is to relate the number of store formats patronized to a set of consumer characteristics under a unifying theoretical framework emphasising cost-benefit...
作者:Beatrice Luceri , Sabrina Latusi ...
来源:[J].International Journal of Retail & Distribution Management, 2014, Vol.42 (3), pp.219-234Emerald
摘要:Purpose(#br) – The study aims to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer du...


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