作者:Yoel Asseraf , Luis Filipe Lages , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (2), pp.289-315Emerald
摘要:The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance.;;Th...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.859-886Emerald
摘要:Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance.;;A survey-based qua...
作者:Itzhak Gnizy , Aviv Shoham
来源:[J].International Marketing Review, 2014, Vol.31 (1), pp.51-78Emerald
摘要:Purpose(#br) – The role played by the marketing function (MF) has been subjected to considerable academic and public media attention. Recent research reflects an ongoing debate on MF's decreasing influence attributed by some to its poor performance. However, studies have ana...
作者:Ruth Segev , Aviv Shoham
来源:[J].Young Consumers, 2016, Vol.17 (1), pp.3-17Emerald
摘要:Purpose(#br)This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self-cons...
作者:Sigal Segev , Aviv Shoham , Yossi Gavish
来源:[J].Journal of Consumer Marketing, 2015, Vol.32 (2), pp.85-98Emerald
摘要:Purpose(#br) – This study aims to unbundle the materialism construct into its three facets – centrality, success and happiness – to provide a fine-grained model that delineates the relationship between some of its antecedents (i.e. depression, anxiety, self esteem and a...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].European Journal of Marketing, 2016, Vol.50 (3/4), pp.550-574Emerald
摘要:Purpose(#br)While globalization has made it easier to consume foreign products, consumption decisions are rarely straightforward. Both love and hate relationships between consumers and countries exist and can even coexist. This paper aims to gain a better understanding of ho...
作者:Cristiana R. Lages , Gregor Pfajfar , Aviv SHOHAM
来源:[J].International Marketing Review, 2015, Vol.32 (1), pp.52-77Emerald
摘要:Purpose(#br) – The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East (ME) and Africa regions. In particular, this study seeks to identify the reasons for and implications of the paucity of ME- and Africa-based studies ...
作者:Kalanit Efrat , Aviv Shoham
来源:[J].International Marketing Review, 2013, Vol.30 (6), pp.536-558Emerald
摘要:Purpose(#br) – Entry modes are a central aspect of international business, particularly for young firms lacking organizational experience and capital, such as born global (BG) firms. Few studies on BG internationalization have addressed the antecedents to entry mode decision...
作者:Ruth Segev , Aviv Shoham , Ayalla Ruvio
来源:[J].Journal of Consumer Marketing, 2013, Vol.30 (5), pp.436-449Emerald
摘要:Purpose(#br) – Previous research on impression management explored motives, the use of impression management tactics and the influence of personality characteristics on the tendency to engage in impression management. The purposes of this research are to examine gift-giving ...
作者:Aviv Shoham , Fredric Kropp
来源:[J].Marketing Intelligence & Planning, 1998, Vol.16 (2), pp.114-123Emerald
摘要:The extent of globalization of many world markets has made international marketing a crucial determinant of firms’ performance. Most prior research used few measures of performance and explanatory strategy variables and, in some cases, did not discuss their reliability and v...


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