作者:Yoel Asseraf , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.859-886
摘要:Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance.;;A survey-based qua...
作者:Yoel Asseraf , Luis Filipe Lages , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (2), pp.289-315
摘要:The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance.;;Th...
作者:Cristiana R. Lages , Gregor Pfajfar , Aviv SHOHAM
来源:[J].International Marketing Review, 2015, Vol.32 (1), pp.52-77
摘要:Purpose(#br) – The purpose of this paper is to examine the reasons for the lack of research attention paid to the Middle East (ME) and Africa regions. In particular, this study seeks to identify the reasons for and implications of the paucity of ME- and Africa-based studies ...
作者:Sigal Segev , Aviv Shoham , Yossi Gavish
来源:[J].Journal of Consumer Marketing, 2015, Vol.32 (2), pp.85-98
摘要:Purpose(#br) – This study aims to unbundle the materialism construct into its three facets – centrality, success and happiness – to provide a fine-grained model that delineates the relationship between some of its antecedents (i.e. depression, anxiety, self esteem and a...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].European Journal of Marketing, 2016, Vol.50 (3/4), pp.550-574
摘要:Purpose(#br)While globalization has made it easier to consume foreign products, consumption decisions are rarely straightforward. Both love and hate relationships between consumers and countries exist and can even coexist. This paper aims to gain a better understanding of ho...
作者:Ruth Segev , Aviv Shoham
来源:[J].Young Consumers, 2016, Vol.17 (1), pp.3-17
摘要:Purpose(#br)This study aims to explore the dual identity role of joint gift-giving among adolescents. Studying this phenomenon through the lens of impression management theory enabled us to analyze private and group motives, drivers of these motives (givers’ public self-cons...
作者:Aviv Shoham , Maja Makovec Brenčič
来源:[J].Journal of Consumer Marketing, 2003, Vol.20 (2), pp.127-138
摘要:Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could pro...
作者:Aviv Shoham , Vassilis Dalakas
来源:[J].Journal of Consumer Marketing, 2006, Vol.23 (6), pp.344-350
摘要:Purpose(#br) – The purpose of this paper is to examine the influence tactics used by adolescent children and parental yielding to these tactics outside North America. (#br)Design/methodology/approach(#br) – Parents of children ages ten to 18 in Israel were surveyed. The ques...
作者:Aviv Shoham , Vassilis Dalakas
来源:[J].Journal of Consumer Marketing, 2003, Vol.20 (3), pp.238-251
摘要:This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision-making stages. The results revealed that teenage children have influence over family purchases, particularly for products releva...
作者:Aviv Shoham , Avi Fiegenbaum
来源:[J].Management Decision, 2002, Vol.40 (2), pp.127-141
摘要:A growing body of literature has emphasized the importance of innovative strategy as a source of competitive advantage. Drazin and Shoonhoven summarized the literature using multilevel theoretical perspectives (community, population, and organization) that affect organizational i...


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