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作者:Ashwani Monga , Ozum Zor
来源:[J].Current Opinion in Psychology, 2019, Vol.26, pp.28-31Elsevier
摘要:Consumers are known to spend both time and money. These two resources are often seen as economically comparable because the value of one's time can be equated to a monetary amount, such as one's wage rate. Recent research suggests that even when time and money are economically eq...
作者:Rafay A. Siddiqui , Frank May , Ashwani Monga
来源:[J].Journal of Experimental Social Psychology, 2014, Vol.50, pp.184-189Elsevier
摘要:Abstract(#br)Individuals often estimate the duration of tasks that others are engaged in (time a colleague would take to write a report, time a spouse would take to get dressed for a party, etc.). Construal-level theory suggests that thinking about ‘how’ (vs. ‘why’) a t...
作者:Ashwani Monga , Akshay R. Rao
来源:[J].Organizational Behavior and Human Decision Processes, 2006, Vol.100 (1), pp.35-46Elsevier
摘要:Abstract(#br)We examine how prior outcomes can influence expectations about unrelated future events. Consistent with the affect literature, we first predict that prior outcomes will yield more optimistic expectations when the outcomes are positively, rather than negatively, valen...
作者:Ashwani Monga , Ritesh Saini
来源:[J].Journal of Retailing, 2009, Vol.85 (3), pp.245-257Elsevier
摘要:Abstract(#br)Search theories suggest that a decline in search costs increases search behavior. This relationship has been well supported by prior experimental research but not by studies conducted in retail settings. Our review of the literature suggests that this discrepancy mig...
作者:Ashwani Monga , Rui (Juliet) Zhu
来源:[J].Journal of Consumer Psychology, 2005, Vol.15 (4), pp.325-333Elsevier
摘要:Consumers’ reactions to a difference in price can depend on how it is framed. If buyers interpret paying $60 rather than $65 as getting a $5 discount, then they are likely to consider paying $60 to be a gain and paying $65 to be a nongain. Alternatively, if they interpret ha...

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