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作者:Anuja Agdayemawer , Mahesh Kumar
来源:[J].International Journal of Management, IT and Engineering, 2019, Vol.7 (12), pp.166-175印度期刊网
摘要:The importance of visual merchandising cannot be ignored in this era where many purchase decisions are influenced by displays and presentations in store. The main objective of this paper is to study the influence of visual merchandising, on consumer buying choice according to sto...

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