作者:Alexander Rosado-Serrano
来源:[J].International Journal of Retail & Distribution Management, 2019, Vol.47 (7), pp.752-771Emerald
摘要:The purpose of this paper is to examine whether operating countries influence restaurant franchising system performance and what would be an optimal international franchise proportion.;;The authors observed ten publicly traded franchise firms that operated between 1995 and 2015. ...
作者:Justin Paul , Alexander Rosado-Serrano
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.830-858Emerald
摘要:During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on th...


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