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Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention
作者：Abdalla Mohamed Bashir
来源：[J].British Food Journal(IF 0.614), 2019, Vol.121 (9), pp.1998-2015Emerald
摘要：The purpose of this paper is to determine the factors that affect foreign consumers’ purchase intention towards purchasing halal food products in South Africa. These factors are halal awareness, halal logo and attitude, which are important factors in affecting the intention ...
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