全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Jane Webster , Linda Klebe Trevino
来源:[J].The Academy of Management Journal, 1995, Vol.38 (6), pp.1544-1572JSTOR
摘要:Recent media choice research has focused on attempts to determine what theory best explains people's choices of communication media. Two within-subject policy-capturing studies support the notion that media richness and social influence theories are complementary rather than comp...

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