全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Fan-Chen Tseng , T.C.E. Cheng , Kai Li ...
来源:[J].Internet Research(IF 1.5), 2017, Vol.27 (3), pp.520-537Emerald
摘要:Purpose(#br)No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging (MIM). Grounded in media richness...
作者:Fan-Chen Tseng , TCE Cheng , Kai Li ...
来源:[J].Internet Research(IF 1.5), 2017, Vol.27 (3), pp.520-537ProQuest
摘要:...No studies in the extant literature have explored the role of media richness, i.e., the ability of media to enhance understanding among communication partners in a timely manner, in determining customer loyalty to mobile instant messaging (MIM). Grounded in media richness theo...

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