全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Hassan ABBAR , Salma ECHCHARQY
来源:[J].Management & Marketing, 2016, Vol.XIV (2), pp.225-242DOAJ
摘要:Among management activities, the strategic function retains increasingly attention of authors being interested in SME's (small and medium-sized enterprise) performance. Indeed, there are many authors who think that by following a strategy building formal process, SMEs can in...
作者:Nicoleta Valentina FLOREA , Raluca GÎLMEANU (MANEA)
来源:[J].Management & Marketing, 2016, Vol.XIV (1), pp.101-117DOAJ
摘要:Creating an appealing, a satisfaying, and a motivating work environment, employees will perceive these organizations more challenging, ethical responsible, economic and social supportive, more communicative and opened, and employees will work better and will be more involved...
作者:Dakare, Olamitunji , Ikenwa, Kenneth
来源:[J].Management & Marketing, 2016, Vol.XIV (2), pp.151-163DOAJ
摘要:The contemporary relevance of outsourcing as a process that involves the strategic use of outside resources to perform activities that can be usually handled by internal staff of a firm cannot be overemphasized. To this end, studies have shown that, by adopting outsourcing a...
作者:Daniela POPESCU , Sorina GÎRBOVEANU
来源:[J].Management & Marketing, 2017, Vol.XV (1), pp.153-164DOAJ
摘要:The specificity of the different management tools and their diversification have represented the starting point for taking into consideration the process decision program chart and the activity network diagram. The analysis of these management tools gives the possibility of under...
来源:[J].Management & Marketing, 2016, Vol.XIV (1), pp.79-90DOAJ
摘要:The choice of retail formats has been a highly debated topic in international academic literature for a long time. In Romania, this topic has been hardly approached. This study investigates the buying habits of apparel and footwear, as well as the factors related to the purchase ...
作者:Satheeka Kavisekera , Nalin Abeysekera
来源:[J].Management & Marketing, 2016, Vol.XIV (2), pp.201-2016DOAJ
摘要:Social Media is a prominent marketing tool profoundly used by E-Businesses to draw the attention of the online target audience that could be converted to direct traffic. However, the non-exclusivity of social media has created a unique issue for virtual enterprises that are ...
作者:Tudor NISTORESCU , Daniela FUNDEANU
来源:[J].Management & Marketing, 2017, Vol.XV (1), pp.23-39DOAJ
摘要:The present research focuses on the empirical study about the features of clusters in Romania and its impact on business environment. In the scientific approach we tested five research hypotheses which have been validated. Methodological framework included as main instruments: qu...
作者:Cătălin Mihail BARBU
来源:[J].Management & Marketing, 2016, Vol.XIV (2), pp.180-187DOAJ
摘要:The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes. Following the substantial changes, there...
作者:Roxana CIOCLOV , Remus Ionuț NAGHI , Monica BOLDEA
来源:[J].Management & Marketing, 2016, Vol.XIV (1), pp.57-78DOAJ
摘要:This paper aims to present comparatively the Internal Marketing and Human Resource Management’ domains, firstly through a theoretical perspective, and secondly, through a practical outlook. Therefore, in the first part of the paper, our main objective is to cover a complex l...
作者:Adrian Nicolae CAZACU
来源:[J].Management & Marketing, 2016, Vol.XIV (1), pp.118-125DOAJ
摘要:In an era of globalization, we witness the encounter of cultures and the exchanges between them. Often, the cultural influences affect the consumer's decision to purchase goods. Many cultures have their own specific product offer, which is a way of promoting them. In this regard,...

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