全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Camilla B. Pimentel , Jennifer L. Donovan , Terry S. Field ...
来源:[J].J Am Geriatr Soc(IF 3.978), 2015, Vol.63 (2)Wiley
摘要:To describe the current extent and type of pharmaceutical marketing in nursing homes ( NH s) in one state and to provide preliminary evidence for the potential influence of pharmaceutical marketing on the use of atypical antipsychotics in NH s. ;; Nested mixed‐methods, cr...
作者:Cardarelli Roberto , Licciardone John , Taylor Lockwood
来源:[J].BMC Family Practice(IF 1.609), 2006, Vol.7 (1), pp.13DOAJ
摘要:Abstract Background A major marketing technique used by pharmaceutical companies is direct-to-physician marketing. This form of marketing frequently employs promotional marketing brochures, based on clinical research, which may influence how a physician prescribes medicines. This...
作者:William Fleischman , Joseph S. Ross , Edward R. Melnick ...
来源:[J].Annals of Emergency Medicine(IF 4.285), 2015Elsevier
摘要:... Most payments were of small monetary value, and for activities related to the marketing of antithrombotic drugs.
作者:Santiago Macarena , Bucher Heiner , Nordmann Alain
来源:[J].BMC Medical Informatics and Decision Making(IF 1.603), 2008, Vol.8 (1), pp.61DOAJ
摘要:Abstract Background New legal regulations for the marketing of pharmaceutical products were introduced in 2002 in Switzerland. We investigated whether claims in drug advertisements citing published scientific studies were justified by these studies after the introduction of th...
作者:Miao-Que Lin , Willie Lin , Chih-Hua Pao
来源:[J].International Journal of Electronic Business Management, 2007, Vol.5 (2), pp.138DOAJ
摘要:Early studies on the factors that influence the operating performance within the biotech/pharmaceutical industry mainly focused on the establishment of technological capability or the effects of innovation in terms of increasing competitiveness. Nevertheless, there are few studie...
作者:M Ahmad , N Akhtar , M.H.A Awan ...
来源:[J].Acta bioeth., 2011, Vol.17 (2)SciELO
摘要:Our aim in this study is to give a broad overview of the main ethical and legal challenges of pharmaceutical marketing. The purpose of this study was also to investigate unethical pharmaceutical marketing, the effect on physicians of receiving gifts, the influences of perceptions...
作者:Alastair Matheson
来源:[J].Hastings Center Report(IF 1.375), 2016, Vol.46 (4)Wiley
摘要:The best studies on the relationship between pharmaceutical corporations and medicine have recognized that it is an ambiguous one. Yet most scholarship has pursued a simpler, more saleable narrative in which pharma is a scheming villain and medicine its maidenly victim. In this ...
作者:Denis G. Arnold , Jennifer L. Troyer
来源:[J].Journal of Health Politics, Policy and Law(IF 1.24), 2016, Vol.41 (2), pp.157-179Duke University Press
摘要:The pharmaceutical industry has been criticized for developing and aggressively marketing drugs that do not provide significant health benefits relative to existing drugs but retain the benefits of patent protection. Critics argue that drug marketing increases health care expendi...

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