全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Youngtae Choi , Andrew Thoeni , Michael W. Kroff
来源:[J].Journal of Relationship Marketing, 2018, Vol.17 (1), pp.52-70Taylor & Francis
摘要:ABSTRACT(#br)Most existing social media research has been user focused. This study looks at social media from the brand's perspective by testing (1) theoretical links between brand-action antecedents and positive electronic word of mouth (eWOM); and (2) how brand loyalty and soci...
作者:Chunsik Lee , Youngtae Choi , Junga Kim
来源:[J].Asian Journal of Communication, 2018, Vol.28 (1), pp.74-92Taylor & Francis
摘要:ABSTRACT(#br)Expanding electronic word-of-mouth (eWOM) literature and cross-cultural literature, this study proposes a horizontal–vertical dimensions of individualism and collectivism (HVIC)-eWOM model in a cross-cultural context. We employed HVIC at the individual level to ...
作者:Youngtae Choi , Andrew Thoeni
来源:[J].European Business Review, 2016, Vol.28 (1), pp.21-38Emerald
摘要:Purpose(#br) – This paper aims to investigate what activities allow the firm to efficiently and effectively integrate social media into its strategic marketing activities. (#br)Design/methodology/approach(#br) – As the current research investigates a new area of focus in the...
作者:Youngtae Choi
来源:[J].Journal of Consumer Behaviour, 2010, Vol.9 (3), pp.157-171Wiley
摘要:Abstract(#br)This study investigated the relationship between religious affiliation and level of religiosity and consumer product‐ and store‐switching behavior among South Korean consumers. Comparisons in switching behavior are re...
作者:Youngtae Choi , Rahul Kale , Jongkuk Shin
来源:[J].International Journal of Consumer Studies, 2010, Vol.34 (1), pp.61-68Wiley
摘要:Abstract(#br)In response to the lack of research on the impact of religion on consumer behaviour, this study investigates how consumers' use of various product information sources can differ depending on their levels of religiosity (high, low and none). Data were collected from K...
作者:Youngtae Choi , Richard T. Hise ...
来源:[J].International Journal of Commerce and Management, 2010, Vol.20 (1), pp.8-25Emerald
摘要:Purpose(#br) – The purpose of this paper is to explore post-international strategic alliance (ISA) establishment processes by exploring the interrelationships surrounding utilization as a resource coordinating activity, two communication dimensions (four communication factor...
作者:Youngtae Choi , Chun Gun Park , Kyeong Eun Lee
来源:[J].Journal of the Korean Data And Information Science Sociaty, 2018, Vol.29 (6), pp.1663-1677Nurimedia
摘要:In regression analysis, outliers have serious effects on estimation, inference, and model selection. So far many outlier detection methods have focused on detecting the outliers and variable selection simultaneously. In this paper, we are interested in how many irrelevant variabl...

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