全部文献期刊会议图书|学者科研项目
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作者:Kalanit Efrat , Yoel Asseraf
来源:[J].International Business Review, 2019, Vol.28 (6)Elsevier
摘要:Abstract(#br)Branding strategies have been at the core of marketing and strategy literatures for decades. Global brands are known for their positive influence in increasing customer trust and confidence, thus reducing the risks associated with foreign operations from the fir...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].Journal of Destination Marketing & Management, 2016Elsevier
摘要:Abstract(#br)Changing negative attitudes toward foreign products and brands can be a daunting challenge. Changing such attitudes toward countries/destinations is even more difficult due to their multi-year bases and the fact that, unlike new brands, which can be developed from sc...
作者:Dalia Velean , Aviv Shoham , Yoel Asseraf
来源:[J].Procedia - Social and Behavioral Sciences, 2014, Vol.109, pp.837-840Elsevier
摘要:Abstract(#br)A major research stream on effective global strategies has recognized business orientations as key drivers of global performance (e.g., Cadogan et al., 2001; Knight and Kim 2009; Zou and Cavusgil 1996). For example, since the seminal conceptualizations of market orie...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (6), pp.859-886Emerald
摘要:Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance.;;A survey-based qua...
作者:Yoel Asseraf , Luis Filipe Lages , Aviv Shoham
来源:[J].International Marketing Review, 2019, Vol.36 (2), pp.289-315Emerald
摘要:The purpose of this paper is to develop and empirically test a new conceptualization of international marketing agility (IMA). Importantly, the empirical test includes agility’s drivers, outcomes and boundary conditions for its impact on international market performance.;;Th...
作者:Yoel Asseraf , Aviv Shoham
来源:[J].European Journal of Marketing, 2016, Vol.50 (3/4), pp.550-574Emerald
摘要:Purpose(#br)While globalization has made it easier to consume foreign products, consumption decisions are rarely straightforward. Both love and hate relationships between consumers and countries exist and can even coexist. This paper aims to gain a better understanding of ho...
作者:Yoel Asseraf , Aviv Shoham ...
来源:[B].Elgar original reference2014EE
摘要:The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of thes...
作者:Yoel Asseraf , Luis Filipe Lages , Aviv Shoham
来源:[B].Springer International Publishing2019Springer
摘要:Abstract In his book Good Strategy/Bad Strategy , Rumelt (2011) argued that managers can reach closure prematurely and thus resist new ideas. Therefore, firms should create high-quality strategic alternatives by using outside experts to provide critiques of the initial alter...

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