全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Svend Hollensen , Christian Schimmelpfennig
来源:[J].Marketing Intelligence & Planning, 2013, Vol.31 (1), pp.88-102Emerald
摘要:Purpose - This paper aims at shedding some light on the various avenues marketers can undertake until finally an endorsement contract is signed. The focus of the study lies on verifying the generally held assumption that endorser selection is usually taken care of by creative age...
作者:Svend Hollensen
来源:[J].Journal of Business Strategy, 2013, Vol.34 (5), pp.25-35Emerald
摘要:Purpose - The purpose with this article is to analyze the "Blue Ocean" phenomenon in depth. The goal is to better understand the underlying dynamic strategies in the form of interactions between theory and management practices. Design/methodology/approach - Single case study, Nin...
作者:Jonathan A.J. Wilson , Svend Hollensen
来源:[J].Journal of Islamic Marketing, 2010, Vol.1 (2)Emerald
摘要:Purpose - The purpose of this paper is to provide insight into how branding is used in an innovative manner, when looking to generate equity and strengthen stakeholder relations - by a global car manufacturing company, governed by Iranian Islamic law. Following this, suggested ar...
作者:Per V. Freytag , Svend Hollensen
来源:[J].The TQM Magazine, 2001, Vol.13 (1)Emerald
摘要:Benchmarking is more than giving marks. It is a way of measuring a firm's strategies and performance against "best-in-class" firms, both inside and outside the industry. The aim is to identify best practices that can be adopted and implemented by the organization with the purpose...
作者:Marcel Bogers , Britta Boyd , Svend Hollensen
来源:[J].California Management Review, 2015, Vol.58 (1), pp.41-64Duke University Press
摘要:How can a family business reduce environmental uncertainty and dependence by developing its business model, changing the logic of creating and capturing value through its activities? Cimber, a Denmark-based family-owned airline, has developed different business models since its e...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445Sage国际出版集团
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internal and external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets are investigated from both a res...
作者:Marcel Bogers , Britta Boyd , Svend Hollensen
来源:[J].California Management Review, 2015, Vol.58 (1), pp.41-64Sage国际出版集团
摘要:How can a family business reduce environmental uncertainty and dependence by developing its business model, changing the logic of creating and capturing value through its activities? Cimber, a Denmark-based family-owned airline, has developed different business models since its e...

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