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作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...

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