全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Britta Boyd , Svend Hollensen
来源:[J].Journal of Family Business Strategy, 2012, Vol.3 (2), pp.70-78Elsevier
摘要:Abstract(#br)The concept of absorptive capacity (ACAP) observing a firm's ability to value, assimilate and utilise new external knowledge is applied in this paper. This case study analysis focuses on the strategic management processes and competitiveness of the Cimber Sterling ai...
作者:Svend Hollensen
来源:[J].Journal of Business Strategy, 2013, Vol.34 (5), pp.25-35Emerald
摘要:Purpose(#br) – The purpose with this article is to analyze the “Blue Ocean” phenomenon in depth. The goal is to better understand the underlying dynamic strategies in the form of interactions between theory and management practices. (#br)Design/methodology/approach(#br)...
作者:Svend Hollensen , Christian Schimmelpfennig
来源:[J].Marketing Intelligence & Planning, 2013, Vol.31 (1), pp.88-102Emerald
摘要:Purpose(#br) – This paper aims at shedding some light on the various avenues marketers can undertake until finally an endorsement contract is signed. The focus of the study lies on verifying the generally held assumption that endorser selection is usually taken care of by cr...
作者:Jonathan A.J. Wilson , Svend Hollensen
来源:[J].Journal of Islamic Marketing, 2010, Vol.1 (2), pp.177-188Emerald
摘要:Purpose(#br) – The purpose of this paper is to provide insight into how branding is used in an innovative manner, when looking to generate equity and strengthen stakeholder relations – by a global car manufacturing company, governed by Iranian Islamic law. Following this, su...
作者:Per V. Freytag , Svend Hollensen
来源:[J].The TQM Magazine, 2001, Vol.13 (1), pp.25-34Emerald
摘要:Benchmarking is more than giving marks. It is a way of measuring a firm’s strategies and performance against "best-in-class” firms, both inside and outside the industry. The aim is to identify best practices that can be adopted and implemented by the organization with the pu...
作者:Marcel Bogers , Britta Boyd , Svend Hollensen
来源:[J].California Management Review, 2015, Vol.58 (1), pp.41-64Duke University Press
摘要:How can a family business reduce environmental uncertainty and dependence by developing its business model, changing the logic of creating and capturing value through its activities? Cimber, a Denmark-based family-owned airline, has developed different business models since its e...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...
作者:Anna Marie Dyhr Ulrich , Svend Hollensen , Britta Boyd
来源:[J].Global Business Review, 2014, Vol.15 (3), pp.423-445SAGE
摘要:This article explores the relevance of different entry modes for Danish exporting small and medium enterprises (SMEs). Internaland external resources that influence the choice of entry modes into the Brazil, Russia, India and China (BRIC) markets areinvestigated from both a resou...
作者:Jonathan A.J. Wilson , Svend Hollensen
来源:[J].Int. J. of Business Performance Management, 2013, Vol.14 (1), pp.67-94Inderscience 出版公司
摘要:Customer lifetime value (CLV) is an established relationship marketing-centric approach to evaluating performance: based upon the significance of a customer, and what resources should be allocated towards maintaining relations - beyond short-term transactional views. The conceptu...

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