全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Subrat Sarangi , Sanjay Patro , Ravi Shekhar Kumar
来源:[J].Transnational Marketing Journal, 2014, Vol.2 (1), pp.39-60TP
摘要:The paper focuses on studying the impediments for new entrants into emerging markets from a perspective of the African economies and proposes a conceptual framework for a sustainable distribution system. While there is a lot of research on emerging economies, African markets have...
作者:Subrat Sarangi
来源:[B].Palgrave Macmillan UK2017Springer
摘要:Ideas in Brief Product line selection has been a complex problem for marketers. From consumer product group companies to airlines industry, marketers have had to make decisions considering a range of market- and firm-specific factors leading to product line profitability or ...
作者:Subrat Sarangi , Shreyas Srivatsan
来源:[J].Journal of Marketing Channels, 2009, Vol.16 (3)Taylor & Francis
摘要:Organizations today have a daunting task of managing varied demand needs of customers to be delivered at doorstep and also at a competitive price. Researchers have suggested different ways to counter the bullwhip effect in the supply chain through factoring for safety stock, coun...

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