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作者:Sonia San Martín , Carmen Camarero
来源:[J].Online Information Review(IF 0.939), 2009, Vol.33 (4), pp.629-654Emerald
摘要:Purpose(#br) – The purpose of this paper is to suggest a model that reflects the role that web site cognitive and experiential signals, firm reputation, bricks-and-mortar experience, and consumer satisfaction play as determinants of trust in the web site, taking into account...
作者:Sonia San Martín , Blanca López-Catalán , María A. Ramón-Jerónimo
来源:[J].Industrial Management & Data Systems(IF 1.674), 2012, Vol.112 (6), pp.946-963Emerald
摘要:Purpose(#br) – The purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m-commerce). Introducing the perspective of firms, the paper advances the literature of m-commerce adoption that mainly focuses on the consumer standp...
作者:Óscar González-Benito , Mercedes Martos-Partal , Sonia San Martín
来源:[J].Journal of Retailing and Consumer Services, 2015, Vol.27, pp.121-125Elsevier
摘要:Abstract(#br)This article addresses the potential of reputable brands to overcome the lack of tangibility that characterizes the process of e-commerce through an experiment-based analysis. In a sequential argument, the authors propose that (1) the brand becomes more important in ...
作者:Sonia San Martín , Jesús Gutiérrez , Carmen Camarero
来源:[J].Journal of Relationship Marketing, 2004, Vol.3 (1), pp.53-77Taylor & Francis
摘要:ABSTRACT(#br)The point of view of customers has been neglected by most of the relationship marketing literature. This paper, which draws on the Morgan and Hunt's commitment-trust theory (1994), proposes a model that explains the causal origins of relational commitment and highlig...
作者:Sonia San Martín , Jana Prodanova
来源:[J].Revista Espanola de Investigacion en Marketing ESIC, 2014, Vol.18 (1), pp.32-42Elsevier
摘要:Abstract(#br)M-commerce in Spain is in its infancy, and it is a channel than can be characterized by impulsiveness when shopping, thus it is of interest to analyze some of the factors that influence that impulsiveness in mobile commerce. This study analyses trust and satisfaction...
作者:Nadia Huitzilin Jiménez , Sonia San Martín
来源:[J].International Business Review, 2009, Vol.19 (1), pp.34-45Elsevier
摘要:Abstract(#br)The objective of this study is to present empirical evidence on the extent to which socio-psychological variables ( ethnocentrism and animosity ) and the reputation of firms associated to a country-of-origin ( COO ) are related to an important relational exchange fac...
作者:Sonia San Martín , Nadia H. Jiménez
来源:[J].Electronic Markets, 2011, Vol.21 (4), pp.267-281Springer
摘要:Abstract(#br)Internet has led to radical changes in commercial relations and especially in consumer buying habits. Considering the peculiar characteristics of Internet shopping, it is difficult to engender consumer online trust and consumer face an adverse selection problem ...
作者:Blanca López-Catalán , Sonia San Martín , Nadia Jiménez
来源:[J].Cuadernos de Estudios Empresariales, 2016, Vol.26, pp.61-78临时来源数据库
摘要:La literatura ha analizado ampliamente los factores que afectan a la adopción del comercio móvil (CM) por parte de los consumidores. Sin embargo, no ha abordado de la misma manera las propuestas de valor que el empresario puede incorporar a su oferta comercial, derivadas de ...
作者:Sonia San Martín , Carmen Camarero , Rebeca San José
来源:[J].Psychology and Marketing, 2011, Vol.28 (2), pp.145-167Wiley
摘要:Abstract(#br)Consumer involvement in online shopping can play a moderating role when explaining Web site effect on satisfaction and trust. This study proposes a set of hypotheses based on the Elaboration Likelihood Model (ELM) of persuasion, a conceptual model that explains ...
作者:Sonia San Martín
来源:[J].Personnel Review, 2008, Vol.37 (6), pp.589-608Emerald
摘要:Purpose(#br) – The purpose of this paper is to analyze the most important dimensions and antecedents of the employee's commitment to the firm using a multidisciplinary perspective. (#br)Design/methodology/approach(#br) – Using a national sample of 285 employees working in di...

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