全部文献期刊会议图书|学者科研项目
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作者:Simone Guercini , Matilde Milanesi
来源:[J].Industrial Marketing Management, 2019, Vol.80, pp.139-148
摘要:Abstract(#br)The paper's main purpose is to analyse newness and heritage, and what form it may take, in the context of university spin-offs (USOs). The empirical research is based on two cases of USOs generated from an Italian university. The case analysis provides an in-depth in...
作者:Simone Guercini , Antonella La Rocca ...
来源:[J].Industrial Marketing Management, 2015, Vol.48, pp.26-37
摘要:Abstract(#br)In customer-supplier relationships individuals representing respective companies interact to solve a number of adaptive problems and how the relationships will develop depends on the solutions they jointly devise. Their interactive meetings are characterized by condi...
作者:Simone Guercini , Andrea Runfola
来源:[J].International Business Review, 2016, Vol.25 (3), pp.691-702
摘要:Abstract(#br)This paper deals with Italian Fashion Marketers (IFMs) expanding internationally through the opening of retail stores. Its main contributions are twofold. Firstly, an explanation is proposed for the reasons that IFMs decide to go international. In particular, it...
作者:Simone Guercini , Antonella La Rocca ...
来源:[J].Industrial Marketing Management, 2014, Vol.43 (6), pp.929-937
摘要:Abstract(#br)Various empirical studies have evidenced that interaction is a critical process in the development of buyer–seller relationships in business-to-business markets. Research examining the different aspects of interaction processes and the consequences of interactio...
作者:Simone Guercini , Andrea Runfola
来源:[J].Industrial Marketing Management, 2012, Vol.41 (5), pp.807-815
摘要:Abstract(#br)This paper addresses the topic of business network dynamics. Starting with a review of the IMP literature, it aims to shed light on potential relational paths by which a firm may reconfigure its business network. To this end, two main emerging paths are described: in...
作者:Simone Guercini , Andrea Runfola
来源:[J].Industrial Marketing Management, 2009, Vol.38 (8), pp.883-891
摘要:Abstract(#br)This paper provides an overview of the implications of integrating marketing and purchasing offered by traceability. The research offers some evidence of the adoption of different traceability approaches by actors along the supply chain, illustrating the relevance of...
作者:Simone Guercini , Andrea Runfola
来源:[J].Industrial Marketing Management, 2010, Vol.39 (6), pp.908-916
摘要:Abstract(#br)The paper presents different theoretical perspectives on the issue of business networks and their role in the process of internationalization. With regard to methodology, a specific case study is conducted of a vertically integrated firm in the fashion supply chain, ...
作者:Simone Guercini , Bernard Cova
来源:[J].Journal of Business Research, 2018
摘要:Abstract(#br)The present article, which opens this special issue, focuses on unconventional forms of entrepreneurship not captured sufficiently by current theory. Changes in society and escalating economic difficulties have led to a mutation in entrepreneurship, driven less by co...
作者:Simone Guercini , Annalisa Tunisini
来源:[J].IMP Journal, 2017, Vol.11 (1), pp.91-108
摘要:Purpose(#br)The purpose of this paper is to examine the issue of “formalization” in business networks as an instrument of industrial policy. Formalization in business networks is not a debated topic but it can affect organizational and inter-organizational dynamics considera...
作者:Simone Guercini , Andrea Runfola ...
来源:[J].IMP Journal, 2018, Vol.12 (2), pp.210-215

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