全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:... Claudia Melis , Silvia Dessì , Bianca Francine Pollnow Galvao Ramos
来源:[J].International Journal of Quality and Service Sciences, 2013, Vol.5 (1), pp.101-114Emerald
摘要:Purpose(#br) – This paper aims to focus on evaluating the rich cultural intangible heritage of Sardinia Island, and how such a heritage can contribute to the implementation of tourism during the low season. The purpose is also to verify whether the enhancement of intangible ...
作者:Silvia Dessì , Federica Caboni , Ernestina Giudici
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.72-83TP
摘要:Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today’s transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associatio...
作者:Silvia Dessì , Claudia Melis , Ernestina Giudici
来源:[B].Physica-Verlag HD2012Springer
摘要:Abstract Taking the continuous growth of online advertising into account, the necessity to adequately measure the effectiveness of web ads emerges, by having an approach broader than the Click Through Rate (CTR). As scholars underline web ads can be unconsciously processed even w...

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