全部文献期刊会议图书|学者科研项目
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作者:Raouf Ahmad Rather , Shehnaz Tehseen , Shakir Hussain Parrey
来源:[J].Spanish Journal of Marketing-ESIC, 2018, Vol.22 (3), pp.319-337DOAJ
摘要:Purpose - On the basis of the social identity and congruity theories, the present research aims to propose that value congruity directly affects customer–brand identification (CBI), affective brand commitment and customer–brand engagement (CBE), which, in turn, paves the way...
作者:Shehnaz Tehseen , Farhad Uddin Ahmed ...
来源:[J].Asia-Pacific Journal of Business Administration, 2019, Vol.11 (1), pp.2-29Emerald
摘要:The purpose of this paper is twofold. First, to examine the influence of two dimensions of entrepreneurial competencies, namely, strategic competency and ethical competency on the growth of small and medium enterprises (SMEs); and second, to explore the role of network compe...
作者:... Fatina Bassam Mahmoud , Eiad Yafi , Shehnaz Tehseen
来源:[J].Journal of Research in Interactive Marketing, 2019, Vol.13 (2), pp.227-248Emerald
摘要:This study aims to assess consumers’ beliefs in three Middle Eastern Arab countries regarding attitudinal and behavioural responses towards permission-based direct email marketing (hereafter DEM) and the moderating role of gender in the hypothesised path model.;;Structural e...
作者:... Minhong Wang , Murad Ali , Shehnaz Tehseen
来源:[J].Business Process Management Journal, 2019, Vol.25 (5), pp.923-947Emerald
摘要:Knowledge management in the public sector is relatively an ignored avenue of research and practice that has recently been given attention. Knowledge management initiatives in the public sector are now not limited to the developed countries anymore. The public sectors of vari...
作者:Raouf Ahmad Rather , Shehnaz Tehseen , Shakir Hussain Parrey
来源:[J].Spanish Journal of Marketing - ESIC, 2018, Vol.22 (3), pp.319-337Emerald
摘要:On the basis of the social identity and congruity theories, the present research aims to propose that value congruity directly affects customer–brand identification (CBI), affective brand commitment and customer–brand engagement (CBE), which, in turn, paves the way for advan...
作者:Shehnaz Tehseen , Zuhaib Hassan Qureshi , T Ramayah
来源:[J].International Journal of Entrepreneurship, 2018, Vol.22 (2)联合商业学院
摘要:The aim of the current study was to analyse and compare the impact of network competence on four types of firms’ performances-perceived financial performance, perceived non-financial performance, perceived business growth and perceived performance relative to competitors-amo...
作者:Mohammad Falahat , Shehnaz Tehseen , Constance Van Horne
来源:[J].International Journal of Entrepreneurship, 2018, Vol.22 (3)联合商业学院
摘要:Grounded in the innovation literature and the composition-based view (CBV), this paper develops a framework for assessing the impact of entrepreneurial innovativeness on SME’s performances. Specifically, this paper investigates the impact of entrepreneurial innovativeness on...
作者:... Rakib Ullah Jafor , Mohammad Jasim Uddin , Shehnaz Tehseen
来源:[J].International Journal of Entrepreneurship, 2018, Vol.22 (2)联合商业学院
摘要:While past literature identified that the unskilled workers tend to accept nonstandard works, the literature has not explained adequately the reasons for accepting nonstandard work by highly skilled academics. This study addresses this literature gap by examining various reasons ...
作者:Shehnaz Tehseen , Sulaiman Sajilan
来源:[J].Int. J. of Trade and Global Markets, 2016, Vol.9 (1), pp.60-82Inderscience 出版公司
摘要:The Resource-Based View (RBV) acknowledges that firms' resources contribute a lot to achieve competitive advantage. Therefore, it is critical to gain necessary resources to become more competitive relative to their competitors. Thus, network competence is the mechanism for firms ...

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