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作者:Maktoba Omar , Robert L. Williams Jr.
来源:[J].Int. J. of Services, Economics and Management, 2009, Vol.1 (4), pp.427-446Inderscience 出版公司
摘要:The significance of emerging economies to global marketing within the context of a paradigm shift of international business is enormous. The purpose of this paper is to show that emerging markets have two separate areas of opportunity for multinational corporations: to buy and to...
作者:Helena A. Williams , Robert L. Williams Jr. , Maktoba Omar
来源:[J].Transnational Marketing Journal, 2014, Vol.2 (1), pp.21-37TP
摘要:This paper examines infrastructure considerations and the significance of co-creation and co-branding within the Culinary Transnational Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist, where expe...
作者:... Maktoba Omar , Robert L. Williams, Jr. , John Ensor
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.22-40TP
摘要:With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative study was to explore the impact ...
作者:Robert L. Williams, Jr. , Maktoba Omar
来源:[J].Transnational Marketing Journal, 2013, Vol.1 (1), pp.59-71TP
摘要:Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Williams, et al., 2011). These concepts will be used to ...

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