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作者:Subrat Sarangi , Sanjay Patro , Ravi Shekhar Kumar
来源:[J].Transnational Marketing Journal, 2014, Vol.2 (1), pp.39-60TP
摘要:The paper focuses on studying the impediments for new entrants into emerging markets from a perspective of the African economies and proposes a conceptual framework for a sustainable distribution system. While there is a lot of research on emerging economies, African markets have...
作者:Ravi Shekhar Kumar , Satyabhusan Dash , Prem Chandra Purwar
来源:[J].Marketing Intelligence & Planning, 2013, Vol.31 (2), pp.141-159Emerald
摘要:Purpose - The purpose of this paper is to examine the effect of brand experience on hospital brand equity; also to assess the effects of different brand equity dimensions on overall customer-based hospital brand equity. Design/methodology/approach - Measurement items for each var...

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