全部文献期刊学位论文会议报纸专利标准年鉴图书|学者科研项目
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作者:Anees Kazmi , Qazi Shujaat Mehmood
来源:[J].Management Science Letters, 2016, Vol.6 (7), pp.499-508DOAJ
摘要:This study aims to focus on the purchase intention of the consumer specifically the millennial age group with respect to the effect of Electronic word of mouth communication and brand image. The study is performed among the students of the University of Haripur. Study reveals tha...

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